Watch a live-action DIY Mysticons video on how to make a fidget spinner
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Toronto, Canada (September 13, 2017) – Blue Ant Plus, a social content studio bringing stories to life for brand marketers and agencies has teamed up with Corus Entertainment’s Nelvana, a world-leading international producer and distributor of children’s animated content, to create and execute a digital content strategy for its original animated action series, Mysticons. Leading up to the launch of Mysticons on YTV in Canada and Nickelodeon in the U.S., Blue Ant Plus has rolled out a unique digital-first content strategy that will drive linear TV ratings and merchandise sales for the series and expand the show offering into a 360-degree immersive experience. Mysticons airs Sundays at 11 a.m. ET/PT on YTV.
“Blue Ant Plus’ tool kit for creating immersive content for social media has proven to be a great fit for Mysticons’ goal to engage with kids across North America on social media,” said Mitch Dent, SVP, Media Sales & Blue Ant Plus, Blue Ant Media. “From digital art installations to original web-series to DIY YouTube tutorials, our talented group of creatives takes online engagement to the next level with impactful content creation paired with customized, and cost-effective, digital amplification.”
As part of the program, Blue Ant Plus created and produced short-form, live-action video content for the Mysticons YouTube channel, created for kids aged 6-11. Included in the campaign is a series of videos featuring a chalk street artist designing large-scale Mysticon art installations; the ‘Becoming a Mysticon’ series of YouTube short videos that take young viewers through costume tutorials, hair-spiration, face-painting and training moves; and DIY videos demonstrating how to make Mysticons-themed items such as bath bombs and fidget spinners. Blue Ant Plus used its in-house studio to produce the majority of the live-action content and packaged the videos with Mysticons animated clips.
Blue Ant Plus uses its best-in-class social media marketing team to amplify brand stories and draws on Blue Ant Media’s in-house resources including a full video studio, production professionals, state-of- the-art cameras and edit suites. The social content studio operates separately, but in partnership, with Blue Ant Media’s existing Media Sales arm, which offers clients seamless integration with the company’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantplus.com. Follow us on: Twitter/Instagram
Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 3,00+ hours of content, including the largest 4K natural history offering on the market. Blue Ant Media’s international channel business offers a portfolio of media brands such as Love Nature (International), ZooMoo Networks (International), Smithsonian Channel Canada, BBC Earth (Canada) and HGTV (New Zealand). Blue Ant Media is headquartered in Toronto, with operations in Los Angeles, Singapore, Auckland, Dunedin, London, Sydney, Beijing and Taipei. Blueantmedia.ca. Follow us on: Twitter/LinkedIN/Instagram
Nelvana is Canada’s premier animation company and a world-leading producer and distributor of children’s content. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,000 episodes from original, award-winning series like Babar and Franklin. Nelvana’s content is distributed in more than 160 countries worldwide and broadcast across Corus Entertainment’s suite of leading kids networks. Nelvana Enterprises, the global licensing and merchandising arm of Nelvana, manages the organization’s portfolio of in-house and third party brands with offices in Toronto and Paris. Nelvana Studio, with offices in Toronto and Montreal, employs more than 300 Canadian artists working with local and international producers to create premium children’s content for a global stage. For more information, visit www.nelvana.com.