New studio to create and distribute social content in partnership with agencies and advertisers
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Toronto, ON (May 30, 2017) – Blue Ant Media announced today that it has launched Blue Ant Plus, a social content studio designed to bring brand stories to life for its partners, including media, creative PR and social agencies, as well as for brands directly. The new studio offers capabilities in social listening and insights, content creation and studio production, all from its in-house, award-winning team. As a full-service studio, Blue Ant Plus has the agility to collaborate on a spectrum of creative solutions that range from developing original social video specifically designed for individual social platforms to customizing existing brand stories with innovative, short-form digital content. Additionally, Blue Ant Plus has the built-in capability to harness social insight and data in real time to distribute and amplify social content for its partners.
“We’ve seen a real market need emerge for creating and distributing short-form and long-form social content. Our team has already been doing that with agencies and clients and the demand is increasing, so the next logical step was to open up a separate entity, dedicated to bringing social brand stories to life for our clients,” said Mitch Dent, Senior Vice President, Media Sales, Blue Ant Media. “The plus in Blue Ant Plus stands for many things, in particular collaboration. Being your “Plus” means we can be your go-to studio for collaborating on cost-effective, custom social storytelling that we can optimize in real time.”
Blue Ant Plus will use its best-in-class social media marketing team to amplify brand stories and will draw on Blue Ant Media’s in-house resources including a full video studio, production professionals, and state-of-the-art cameras and edit suites. The new social content studio will operate separately, but in partnership, with Blue Ant Media’s existing Media Sales arm, which offers clients seamless integration with the company’s roster of passion brands, including Cottage Life, Makeful and T+E.
Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 2,300+ hours of content, including the largest 4K natural history offering on the market. Blue Ant Media’s international channel business offers a portfolio of media brands such as Love Nature (International), ZooMoo Networks (International), Smithsonian Channel Canada, BBC Earth (Canada) and HGTV (New Zealand). Blue Ant Media is headquartered in Toronto, with operations in Los Angeles, Singapore, Auckland, Dunedin, London, Sydney, Beijing and Taipei. blueantmedia.ca