Additional Cook Like a Pro Chef short digital videos give viewers useful cooking tips from the series’ featured chefs
(Toronto, ON, February 27, 2017) – So you think you could be a chef? Home Chef to Pro Chef, a brand new original Canadian series on Makeful —a lifestyle brand that celebrates the maker community and the creation of one-of- a-kind, handmade goods—is giving several passionate home cooks a once-in-a-lifetime chance to live up to the challenge. Premiering Monday, March 6 at 8:30 p.m. ET/PT, during a nationwide free preview, the 14-part, 30-minute series pairs home cooks with restaurants that serve their favourite cuisines, ranging from Italian to Indian and French-bistro to comfort food.
After a crash course on managing a professional kitchen from restaurateurs and head chefs, the aspiring amateurs are given a shot at running a full dinner service for real, paying customers, while their mentors watch from a monitor and offer advice remotely via a tablet. At the end of each episode, the rookie chef will be critiqued by the customers, who have been unaware of what has been going on behind the scenes. If the home cook’s dishes get a passing grade, their signature dish will be added to the restaurant’s menu.
“Home Chef to Pro Chef combines a passion for cooking with wish fulfillment and great food programming,” said Jamie Schouela, EVP, Canadian Networks, Blue Ant Media. “Each episode gives viewers a surprising glimpse into the fury and flurry of running a kitchen.”
Coinciding with the launch of the series, Makeful will also roll out Cook Like a Pro Chef, a series of one-minute digital videos offering valuable cooking tips from the professional chefs themselves. The eight videos each feature a different chef and offer up cooking advice that ranges from a fool-proof method of getting pizzeria-style pizza to marinating Atlantic Cod with maple and spruce leaves. The videos will be available on Makeful’s social media feeds, including Facebook and Twitter as well its YouTube channel.
Home Chef to Pro Chef is premiering during Makeful’s free preview event, which gives 10 million subscribers across Canada free access to the brand’s inspiring lineup of shows that bring to life creative ideas focused on food, design and style.
Makeful is a Blue Ant Media lifestyle brand celebrating the maker community and the creation of one-of-a-kind, handmade goods. Featuring passionate, entertaining makers who share their ideas and provide inspiration, Makeful’s television programming combines food, design, style and DIY series. The brand’s global digital video network, bemakeful.com, is the quintessential DIY destination, producing and distributing original, premium videos that inspire and ignite creativity.
Senior Publicist, Blue Ant Media