- Oboxmedia’s network of premium publishers positions Blue Ant Media as a digital media powerhouse in English and French Canada
- Deal includes the second largest premium content network in Quebec, giving Blue Ant Media access to 64% of the province’s online audience
- Blue Ant Media’s expanded digital offering is now #1 in reaching gamers across multiple platforms
(Toronto, ON, December 5, 2016) – Blue Ant Media announced today that it has entered into a new strategic relationship with Quebec-based premium publisher Oboxmedia. Blue Ant Media will represent and manage advertising sales for Oboxmedia’s network and its portfolio of brands nationally. The addition of Oboxmedia’s publishers boosts Blue Ant Media’s reach to over 13 million unduplicated monthly unique visitors*. The strategic alliance gives the company direct access to 44% of Canada’s digital audience and positions it among the country’s largest digital media companies.
Oboxmedia’s portfolio includes some of the world’s most visited platforms, including massive multi-player gaming leader Roblox as well as Rovio Entertainment’s prestigious portfolio of Angry Birds apps. The network of sites and apps dramatically expands Blue Ant Media’s existing gaming network, which now delivers a combined number of 6 million monthly Canadian views across desktop, mobile and YouTube, many in the highly coveted 18 to 34 demographic. The deal also positions the company as the #1 platform to reach kids under 18 on desktop.
As part of the agreement, Blue Ant Media will represent Oboxmedia’s French inventory in English Canada, which reaches over 64% of Quebec’s digital audience through Oboxmedia’s eight owned and operated publications including Nightlife.ca, HollywoodPQ and Ton Petit Look, as well as more than 30 popular French publications including Trois fois par jour, Le Cahier and Pratico-Pratiques.
“Our strategic alliance with Oboxmedia bolsters Blue Ant Media’s position as a major player in the digital media space,” said Jamie Schouela, EVP, Canadian Networks, Blue Ant Media. “The deal significantly increases our reach with highly engaged millennials and gives us a strong foothold in Quebec for brands looking to engage in the French-language market.”
“Blue Ant Media and Oboxmedia are founded on similar values, which is to create highly engaging, multiple-platform content,” said Erick Vadeboncoeur, CEO, Oboxmedia. “The deal will help us accelerate our sales with a team that understands how to deliver fully integrated content and media.”
*comScore Media Metrix, Multi-Platform, Canada, September 2016
Oboxmedia is a premium publisher network and digital advertising company that connects brands with Canadians on all devices. It offers highly engaging media through direct and programmatic inventory, branded content and amplification solutions for advertisers. Through its owned an operated websites and exclusive partnerships with recognized and respected platforms such as Rovio Entertainment and Roblox, Oboxmedia reaches over 12 million visitors across French and English Canada.
Blue Ant Media Solutions partners with brands to create compelling, context-driven programs distributed across broadcast, digital, print, social media, OTT and experiential platforms. The award-winning division also offers clients seamless integration with Blue Ant Media’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantmedia.ca/mediasolutions
Blue Ant Media is a privately held, international media company that creates and distributes content worldwide across streaming video, linear television, digital, magazines and live events. Global brands include Love Nature, an international linear and SVOD offering with the world’s largest library of 4K wildlife and nature content; and a leading digital video network focused on gaming and maker lifestyles. The company’s broadcasting business offers a robust portfolio of Canadian and New Zealand-based media brands. Content distribution, lead Blue Ant International, offers a catalogue of 2,200+ hours of premium, unscripted content worldwide, which includes the largest 4K natural history library on the market. Blue Ant Media is headquartered in Toronto (Canada), with offices located in Los Angeles (US), London (UK), and Auckland (NZ). blueantmedia.ca
Senior Publicist, Blue Ant Media